How To Pivot Your Business During The Pandemic

Whether you run a brick-and-mortar shop or primarily sell products and services online, the pandemic has without a doubt changed the way you do business.

These days, it's not enough to tell potential customers what your product or service can do for them -- now you need to show them.

Think about it for a minute. Whether you're in the market for a new blender, water softener or heck, even a new pair of kicks, good chance you went online and scoured countless testimonials, reviews and customer success stories. And if you came up short, you likely moved on to another business.

When my husband and I were in the market for a new mattress, I browsed dozens of websites, and sure I checked out the features, benefits and warranties but stories from actual customers were what ultimately sold me.

Take the Endy mattress for instance; not only do they hone in on what their customers are saying, but their website clearly showcases their mattress' 4.9 rating based on over 21,000 customer reviews. Now I don't know about you, but that sounds pretty impressive to me.

Bottom line, customer success stories are key to your business no matter what type of industry you're in. And with more and more consumers shopping online these days -- those testimonials and success stories are even more powerful than ever.

Your customer's experiences with your business are impactful and highly profitable, no matter what phase of the buying cycle they're in, but especially if they are on the fence.

Customer success stories, testimonials and case studies help shrink the sales cycle, moving buyers to that "Purchase" button faster and with more ease— an easy win when it comes to any marketing plan.

Marketing mastermind Seth Godin said it best, "Marketing is no longer about the stuff that you make, but about the stories you tell."

So why not share those experiences, tell those stories.

Tell me, how do you utilize customer stories in your business?