8 Reasons Your Business Needs A Blog — Miranda Barrett

"I don't have time to blog!"

Heard that one before, haven't you?

I hear ya, but your business can't afford not to have a blog.

If you are really serious about scaling your business this year {and I know you are}, you need to start blogging -- NOW. Why? Because having a blog for your business is one of the best {and easiest} ways to grow your audience organically. Forget paying big bucks for ads or putting all your effort into social media.

Your business blog is about to become your new content marketing BFF. And here's why:

Increase Your Website Traffic

Having a website that no one sees is, well, pointless. But a blog is the driving force behind traffic finding it's way onto your site. While some of your traffic will come from consumers that already know about your business, a blog will help drive new customers your way.

Businesses with a blog get 55% more website traffic compared to those that don't {HubSpot} .

Become An Authority In Your Industry

Ready to look like an expert in your field? Start blogging!

Regularly posting to your blog shows you're an authority in your industry and makes you memorable. Even better, it helps you stand out.

Blogging helps put you atop reader's minds by helping solve a problem or answering questions related to your industry or niche. It gives consumers something to take away, and if done right, it gives them a place to come back to when they need your help again.

A blog also allows your audience the opportunity to reach out and connect with you, perhaps on a more personal level.

Nurture Your Audience + Build Trust

Have you ever been on a website where all you see is product after product? Or Sales page after sales page to the point where your eyes start glazing over.

A business blog adds a human touch to your website {and your business for that matter}. Think of your blog as an extension of your customer service. A place where people can get answers, find out more info or learn more about your company.

The more trust you build with your audience, the more likely they are to purchase from you. Plus, it's a great way to grow your know, like and trust factor.

Keep Consumers Engaged

When you regularly update your blog content, it continues to build on that relationship you established from the get-go.

Regular updates to your blog keep you ahead of the competition. It keeps your audience interested in your brand long term and keeps them on your site longer. You want them to stick around after all -- and purchase from you again.

When brainstorming content for your blog, mix it up. Feature a variety of posts, including relevant company news, industry news, case studies, consumer features, how-to advice, helpful tips and articles that answer their most burning questions.

Improve Your Business SEO

Even if you're new to blogging, you've probably heard at least a little about SEO and how important it is for your website. Search Engine Optimization {SEO for short} is how you use keywords to drive traffic to your site. It's about understanding what your target audience is searching for and then using those targeted keywords in your blog posts to drive organic traffic back to your blog and website.

The key is to focus on long-tail keywords that are specific to your audience and niche, but avoid keyword stuffing -- because that shiznit will get you penalized by Google {and no one wants that!}

Use your blog as an opportunity to grow your reach using keyword-rich posts that are both informative and engaging.

Long Term Investment vs Short Term Hustle

Ever put a lot of thought into a social media post for it to be seen by only a handful of people {if you're lucky}? Trying to keep up with the algorithms and what feels like a gazillion other posts that go out every minute can be both overwhelming and frustrating, to say the least.

While social media is a great tool to share your post and get more eyeballs on your content, a well written blog is a long term investment. Plus, your blog is owned by you, and you are in control of what content is seen by who. You're not renting the space - YOU OWN IT!

Generates Leads For Your Business + Increase Conversions

Writing regular blog posts is one of the best ways to generate more leads for your biz, helping attract your ideal customer further down your sales funnel. It's also a great way to increase conversions. Whether you want more email signups or people contacting you directly, blog posts are a way to guide consumers through the process {without sounding sleazy or salesy}.

Businesses that blog an average of 15 times a month have been shown to convert 1200 new leads during that time {Business 2 Community}. B2B companies that produce regular blog content receive 67% more leads compared to those that don't, according to HubSpot.

Establish Your Company's Voice

Blogging is also a great way to showcase your health and wellness business {or any business for that matter} and build your brand voice. It's important to establish this from the get-go so people can envision you as a real human, here to help.

Think of your blog as a great way to reinforce your company's personality and values. Use it as a platform to tell your story, connect with your audience and share your goals

Ready To Step Up Your Copy Game?

Following these business blogging tips will help maximize your company's bottom line and help you reach more customers in your business. More customers = more moolah.

Tell me, which beginner blog tips resonate with your business the most? I WANT TO KNOW! Shoot me an email at hello@mirandabarrett.com or share it in the comments below.