THE PROCESS

Your Complete Copy Roadmap

Let's get to work uncovering your brand superpower so you can shout it from the rooftops {Okay, maybe just online, but you get the drift}.

Think of me as the Joanna Gaines of the copy world. I work hard to uncover that hidden gem in your business. Then I sprinkle my marketing magic on it to make it uniquely you.

My framework and process are a road map of sorts - helping you get where you want to go.

 
 
Phase 1.jpg

DISCOVERY

 

Like any good copy project, it's important to start with a solid foundation. This includes:

  • Discovery Call – Let's see if we're a good fit {because you wouldn't trust just anyone with the growth of your business}.

  • In-Depth Client Intake Form – This is where we get down to the nitty-gritty of your business.

  • Deep Dive Call - You'll talk, I'll listen. During our call together, I'll work on gathering all the juicy deets about you, your customers and your business. Plus, we'll discuss the copy assets you need and any key messages you want to focus on.

 
Phase 2.jpg

PROJECT KICKOFF

 

This step is all about collecting and gathering pertinent information for your project. This includes:

  • Research - I'll comb through all the info you've provided in your intake form and learn all I can about your brand and business. I will also get you to send any additional marketing materials my way to help in the process.

  • Message Mining – This is where I put my journalist hat on and get to work researching, conducting interviews and checking out the competition.

  • Analysis – I'll analyze my findings while uncovering your dream client's pain points and deepest desires.

 
Phase 3.jpg

WRITING & FRAMEWORK

 

This is where I get into my zone of genius – after all, writing is my jam.

I'll get to work identifying key messages, information and crafting copy assets you can be proud of.

Writing in this phase is a four-part process, including:

  • Brainstorming

  • Framework

  • Rough Draft

  • Polished Client Sneak Peek

 
Phase 4.jpg

DELIVERY

 

Get ready to pop the bubbly and show off your new copy assets. This phase includes:

  • Review - You'll get the first look at your custom copy assets

  • Edits - You'll add comments and/or edits to a shared Google Doc, and I'll get to work on ONE (1) round of revisions

  • Celebrate - We'll toast to your new copy while you bask in its glory

  • Follow-Up - I'll touch base in 3 months to see how you're doing and chat about your copy's ROI

 

Need personality-driven copy that's not afraid to make a statement and put YOUR BUSINESS on the map?!?!

I thought so!